St. Peter's is a beverage company whose focus is creating products using plant-based materials—working to capture the natural elements and benefits in plants and carrying them into their products. The logo and overall direction of the design reflect the brand's plant-based roots. The broad appeal of the site crafts a welcoming, clean, and no fuss experience, just as their products. Strong care and consideration were used in the logo design process. Doing so helped to preserve the integrity of St. Peter's brand identity across all applications. The logo marks represent nature, combined with geometric lines work to mimic the lines of a tree leaf. The goal of the logo is to invoke the warm feeling of nature; however, it still has a corporate feel.